DESIGN FOR EXPERIENCE by Jinwoo Kim

Review

DESIGN FOR EXPERIENCE by Jinwoo Kim

I brought some valuable advice away from his lecture, in the beginning, when he explained a definition of design for experience, he used an example about Steve Jobs, as we know, he is one of the pioneer designers who tried to innovate progressive design, and he said, when Job’s traveled in India, Jobs was strongly influenced by that travel experience, after, that personal experience is reflected in various apple’s products.

After that, he mentioned John Dewey’s book which is named “Art as experience” and in the book, the real experience is made up 3 elements, which are Demarcated, Fulfilled and Integrated.

Firstly, Demarcated is amazing and memorable experience in life, that experience must be clearly from start to the end of memory, and then he showed a movie, the movie name was Gravity, in the movie, when Sandra Bullock was docking with the space station, she encountered unexpected problem and she was in the line between life or death, that seems real experience.

Secondly, Fulfilled, that means fullness in the philosophy, as the experience exceeded existing expectations, also he took the movie which is ‘The secret life of walter mitty’ to sum up, the man was on the deadline to take a white leopard picture, the man had waited long time to discover the white leopard and then finally the white leopard appeared, but the man did not take a picture, because he wants to keep his fulfilled experience and did not want to lose the great time by taking a photo, beyond the aim of camera, that is real experience.

Third thing was integrated, that means real experience can permeate all aspects of daily life, the matches should be natural.

After that, he mentioned why real experience is important for designer in this generation.

-       Just high technology is not charming

-       Good design value is based on entire personal experience

-       Nobody can not copy experience inside of design

-       Same generation makes similar experience

Designer provides real experience for people in their daily life using principle and method of design.

Workshop

Workshop 1Hr

Those thing are sequence of workshop.

• 10min x 2 : interview I


• 10 min x 2 : interview II


• 10 min : define the problems


• 15 min : ideation sketches


• 10 min : feedback


• 30 min: sketches & prototyping

It was group play to find out the problems in research process, me and Ji hoon, we belong to group, and then we started workshop with our own work.

Ji hoon deals with his new concept regarding a golf and I took an existing work from first semester in Cardiff, we had an interview each other for 20 minute.

After that we discussed the problems in the process of research, for me, the big problems of my topic were not feasible in terms of funding, equipment and data in aim of research, and also ethical issues have not been considered.

And Ji hoon gave me some feedback such as schedule paper to manage my time.

In work shop, I brought my research problems that I used to do out, existing research was conducted by narrow perspective of me, and now that I think back, I could work a range of research area, I just focused on social issues and these days products, If I could go back to first step of secondary research, I would definitely find more case studies in before generation.