DESIGN FOR EXPERIENCE by Jinwoo Kim

Review

DESIGN FOR EXPERIENCE by Jinwoo Kim

I brought some valuable advice away from his lecture, in the beginning, when he explained a definition of design for experience, he used an example about Steve Jobs, as we know, he is one of the pioneer designers who tried to innovate progressive design, and he said, when Job’s traveled in India, Jobs was strongly influenced by that travel experience, after, that personal experience is reflected in various apple’s products.

After that, he mentioned John Dewey’s book which is named “Art as experience” and in the book, the real experience is made up 3 elements, which are Demarcated, Fulfilled and Integrated.

Firstly, Demarcated is amazing and memorable experience in life, that experience must be clearly from start to the end of memory, and then he showed a movie, the movie name was Gravity, in the movie, when Sandra Bullock was docking with the space station, she encountered unexpected problem and she was in the line between life or death, that seems real experience.

Secondly, Fulfilled, that means fullness in the philosophy, as the experience exceeded existing expectations, also he took the movie which is ‘The secret life of walter mitty’ to sum up, the man was on the deadline to take a white leopard picture, the man had waited long time to discover the white leopard and then finally the white leopard appeared, but the man did not take a picture, because he wants to keep his fulfilled experience and did not want to lose the great time by taking a photo, beyond the aim of camera, that is real experience.

Third thing was integrated, that means real experience can permeate all aspects of daily life, the matches should be natural.

After that, he mentioned why real experience is important for designer in this generation.

-       Just high technology is not charming

-       Good design value is based on entire personal experience

-       Nobody can not copy experience inside of design

-       Same generation makes similar experience

Designer provides real experience for people in their daily life using principle and method of design.